Google is testing a “Follow” feature for Chrome that brings an RSS to the New Tab page.
The feature will hopefully help introduce news and reading content to users.
Web browsers used to offer feed aggregators, but these built-in features are no longer used today.
As users browse websites, Chrome presents a “Follow” button when users open the menu in the top right-hand corner.
It will appear at the bottom and contain the favicon and the name of the website.
Once users have signed up, new content and information from these publishers will appear on the New Tabs page as part of a “Following” tab that makes use of cards with title images, headlines, and shows when something is published.
Chrome wants to establish a “deeper connection” with readers and publishers.
They want to make it easier for users to keep up with their favorite websites.
Google has also said that if a site does not use RSS, it will use its existing content index to update users.
Google is now considering Follow an experiment.
They will analyze feedback from publishers and users and decide whether they want to introduce it to the general public.
This feature will launch in the next few weeks for Chrome Canary users in the US on Android.
For more information, read the original story in 9to5Google.