With the release of its Galaxy Z Flip 3 and Fold 3, Samsung aims to make foldable smartphones “mainstream.”
Foldable smartphones, which normally cost more than £1,000 ($1,383.68), appear to have remained a niche product despite the initial hype.
Samsung has cut costs and improved durability to appeal to the general public.
The Fold 3 is a smartphone with a 6.2in (15cm) display that unfolds into a 7.6-inch tablet. Samsung has hidden the internal selfie camera under the flexible display, making it completely invisible to the user.
The tech giant has focused on software improvements that allow the device to have more tablet-like features when opened, such as a taskbar for more user-friendly app switching.
The device is also Samsung’s first folding phone to support the S-Pen stylus and allows users to draw directly onto the flexible display.
The smaller Flip 3, the second version of the Z Flip – has a 6.7 screen that can be halved, making it much more comfortable to store in a pocket or purse.
The external screen has been expanded to 1.9 inches, allowing the user to read notifications without opening the device.
Samsung’s Mark Notton said he was confident that folding phones’ “time is right” to launch the Flip3, which at £949 ($1313.12,) is the first Samsung flip phone to sell for less than £1,000 ($1,383.68).
While more affordable than last year’s model, the £1,599 ($2212.54) Fold 3 is still sold at the more expensive end of the market.
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