TikTok Overtakes YouTube for Average Watch Time

Share post:

App monitoring company App Annie has published new data showing that app users in the UK and US are spending more time on TikTok than on YouTube.

According to the report, the average time per user spent on the apps is higher on TikTok compared to YouTube. YouTube retains the top spot for overall time spent.

App Annie described TikTok as having “upended the streaming and social landscape” as it possesses higher levels of engagement.

App Annie’s report classified TikTok as one of the apps fueling a surge in money spent on creators thanks to its live-streaming feature which accounted for three-quarters of money spent in the top 25 social apps in the first half of 2021.

The “time spent” metric only accounts for Android phones outside of China where TikTok is an extremely popular app.

For more information, read the original story on the BBC.


Related articles

Apple faces backlash over recent ads

Apple is currently facing significant public backlash due to a controversial advertisement featuring a hydraulic press crushing various...

 Google executives face employee concerns amid profitsurge

At a recent all-hands meeting, Google employees voiced significant concerns regarding morale, cost-cutting measures, and the impact of...

Spotify CEO confesses to “rough times after layoffs” – stock price rises

In December, Spotify CEO Daniel Ek announced the largest round of layoffs in the company's history, cutting 1,500...

Zuckerberg shares his vision with investors and Meta stock tanks

In an era where instant gratification is often the norm, Meta CEO Mark Zuckerberg’s strategic pivot towards long-term,...

Become a member

New, Relevant Tech Stories. Our article selection is done by industry professionals. Our writers summarize them to give you the key takeaways