Google Drop Ads And Monetization On Climate Denial Content

Share post:

In a policy change announced on Thursday, Google stated there would be no space for monetization of content that denies climate change, and said it would enforce the new policy through a mix of algorithmic detection and human moderation.

Although there is room for interpretation regarding the new policy, Google said that the new policy “[include] content referring to climate change as a hoax or a scam, claims denying that long-term trends show the global climate is warming, and claims denying that greenhouse gas emissions or human activity contribute to climate change.” The new policy will apply to publishers, advertisers, and YouTube creators.

Google’s latest action will undoubtedly go a long way toward addressing content related to the climate crisis and misinformation, and also demonstrates that social media is becoming aware of its responsibility to protect people from climate-related misinformation.

In addition, the policy change also reflects the growing demand from advertisers who do not want their ads to appear alongside such content.

For more information, read the original story in Tech Crunch.


Related articles

Kaspersky to shut down its US business due to sanctions

Russian cybersecurity firm Kaspersky Lab announced it will cease its U.S. operations starting July 20, following sanctions from...

Intuit lays off 1,800 people amid a shift to AI

Intuit, the company behind QuickBooks, Credit Karma, and TurboTax, is laying off 1,800 employees, which is about 10%...

VMWare revenue drops by $600 million but Broadcom assures investors growth plan is on track

In its first full quarter under Broadcom's ownership, VMware's revenue fell by $600 million, dropping to $2.7 billion....

Apple faces backlash over recent ads

Apple is currently facing significant public backlash due to a controversial advertisement featuring a hydraulic press crushing various...

Become a member

New, Relevant Tech Stories. Our article selection is done by industry professionals. Our writers summarize them to give you the key takeaways