Technology vendors believe that asynchronous video and messaging communication have something to offer. Many messaging services have introduced options such as:
- <li style=”font-weight: 400;”>Cisco’s Webex has tools to send asynchronous video and analytics that give users insight into whether or not they are speaking in meetings. Rule of thumb: If you are not speaking during meetings, there is a chance that you are not required to attend. </li><li style=”font-weight: 400;”>Zoom has added video voicemail to Zoom Phone and asynchronous features to Zoom Whiteboard.</li><li style=”font-weight: 400;”>Salesforce’s Slack recently added Slack Clips that allow customers to share audio, video, or screen recordings on any Slack channel or direct message.</li>
Here are three challenges for asynchronous sessions:
- <li style=”font-weight: 400;”><strong>Discipline</strong>: Meetings are undisciplined. If a manager wants a 3- to 10-minute video instead of a 30-minute meeting, the person making the video must be on hand.</li><li style=”font-weight: 400;”><strong>Culture</strong>: There are two cultural hurdles to asynchronous meetings. First, many do not do well on video. In addition, there are the managers. Many meetings you just want to show on video in this small box that you are “working.” These long-winded video meetings are less intrusive than asynchronous videos.</li><li style=”font-weight: 400;”>Video centred: Asynchronous meetings will be great once the TikTok generation starts running the show. Teens and tweens are very good at asynchronous content, but most companies are not able to do well on quick hit videos.</li>
Jeetu Patel, executive vice president and general manager of Cisco’s security and collaboration business, recommends a rule to anyone who wants a 30-minute one-on-one conversation: Send a video that is no longer than 10 minutes and provide feedback in a direct message if follow-up is needed.
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