Twitter Outlines New Format to Show More Ads to Users

Share post:

Twitter will begin displaying ads on mobile devices inside conversion threads after the first, third, and eighth replies.

The move, which is part of an ongoing plan to test a new ad format and placement on the platform, was confirmed by Twitter Revenue Product Lead, Bruce Falck. Although the company did not explicitly state whether the change would be permanent, it did state that it would try the strategy to determine which insertion points and layouts made most sense.

The social media giant also revealed that instead of forcing creators to accept ads in their threads, the company would consider showing ads that creators want to key into while also giving them the advantage of enjoying a share of ad revenue.

While Twitter introduced several creative tools such as audio chat rooms, ticketed events, creator tools, subscriptions, virtual tips and others to increase the number of users on its platform and the revenue generated. The platform’s revenue overall continued to be driven by ads.

For more information, read the original story in Tech Crunch.

Featured Tech Jobs

SUBSCRIBE NOW

Related articles

Compel social media apps to toughen their privacy, trust practices, Parliament told

Committee hearing told social media apps can be exploited for propaganda and radi

YouTube will required disclosure of AI Content

YouTube is set to implement new policy changes next year, requiring creators to disclose the use of generative...

X/Twitter is the most signficant source of disinformation – European Union

The European Union has issued a warning about the pervasive spread of fake news and disinformation across social...

Millennials mourn golden age of social media

Millennials, the first generation to grow up with social media, are increasingly feeling disappointed with the current state...

Become a member

New, Relevant Tech Stories. Our article selection is done by industry professionals. Our writers summarize them to give you the key takeaways