Snap Unveils Flying Camera And Features For Augmented Reality

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Snap has unveiled a pocket-sized camera while introducing new features that make it easier for brands to create augmented reality experiences for Snapchat app users.

The pocket-sized camera, called Pixy, can fly a few feet above its owner to take photos and videos before it lands in the palm of his hand. Pixy will cost $230 and will be sold in the United States and France.

New features to create better AR experiences include more data storage for AR developers and a new feature called “Dress Up.”

The new data storage provides more storage space and allows developers to create more complex AR experiences.

The “Dress Up” feature on Snapchat allows users to browse AR shopping filters that allow them to virtually try on clothes and accessories.

“We believe there’s a tremendous amount of opportunity to build tools that are connected to what we see in front of us,” said Bobby Murphy, co-founder and chief technology officer at Snap.

The sources for this piece include an article in Reuters.

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