Twitter Ad Business Could Leap With Musk’s Ownership, Advertisers

Share post:

Advertisers have expressed high optimism about Twitter’s ad business which they believe will see a remarkable turnaround with Elon Musk’s ownership.

The shared optimism is playing out in two ways. First, some advertisers are hoping to extract better deals from a company undergoing a massive transition. Others are hoping to see Elon Musk deliver what Twitter has fallen short on which is a quicker launch of new products.

Pending Musk’s takeover, some ad agencies are already advising their clients to look at the possibility of doing business with Twitter.

An anonymous ad agency executive stated that they expect negotiations to strike lower ad prices on behalf of some clients to start in the coming months. They expect Twitter to be more flexible pending Musk’s takeover.

Initially, there were fears that Elon Musk coming onboard could disrupt or possibly eliminate Twitter’s ad income scheme. However, advertisers have been reassured that advertisements will continue to grow under Musk thanks to his pitch to investors.

Musk expects Twitter to reach 931 million users by 2028 from 229 million in the recent quarter. He projects ad revenue to more than double to $12 billion representing about 45% of its total revenue within that time frame.

The sources for this piece include an article in Reuters.

Featured Tech Jobs


Related articles

Microsoft and OpenAI partner to build a $100 Billion AI supercomputer “Stargate”

In a bold stride towards computational supremacy, Microsoft, in partnership with OpenAI, is reported to be laying the...

LinkedIn introduces verification for recruiters to combat scams

LinkedIn announced today the launch of a new verification process for job recruiters, a move aimed at curtailing...

US Bill Aims to Unveil AI Training Data Sources Amid Copyright Concerns

In a significant move toward transparency, a bill was introduced in the US Congress on Tuesday by California...

AI presents an “extinction level threat” – US Gov’t Report: Hashtag Trending for Tuesday, March 12, 2024

A new US government report warns that AI presents an “extinction level threat to the human species. Elon Musk is outsourcing his Grok AI code. Hackers have breached the Cybersecurity and Infrastructure Security Agency in the US and a researcher shows how to steal a Tesla by leveraging a feature of the Tesla charging stations.

Become a member

New, Relevant Tech Stories. Our article selection is done by industry professionals. Our writers summarize them to give you the key takeaways