Burger King on Friday announced the appointment of Thibault Roux as the company’s new chief digital officer in the U.S. and Canada.
Roux, a digital expert who previously held various digital leadership positions at Optum, UnitedHealthcare and Target, will use his experience in his new role at Burger King to further drive the company’s growing digital sales momentum.
“Thibault joins the iconic Burger King brand, well-equipped to define, refine and execute a transformational digital experience for our valued guests. Thibault will partner across analytics, marketing, operations and restaurant technology teams to integrate the digital guest experience into everything we do as a brand — with the aim of both exceeding guest expectations and driving profitable restaurant traffic,” said Tom Curtis, President of Burger King North America, in a press release.
Burger King has launched several digital campaigns to cater to the increasingly dynamic economy, including revamping its drive-thrus with digital menu boards.
In his new position, Roux will work with the company’s digital team to shape the company’s digital growth strategy, which is focused on guest experience.
The sources for this piece include an article in CIODIVE.
