spot_img

Google slapped $391.5 million penalty for illegally tracking users’ locations 

Share post:

Fines are becoming a necessary evil in the tech industry, and barely a month goes by without a court or commission fining a tech giant for violating one or more laws, particularly privacy laws.

The most recent fine was levied by 40 US states against Google for illegally tracking users’ locations. Google is now to pay a fine of 391.5 million dollars in what appears to be the largest settlement by state in US history. Apple was also sued for collecting analytical data even after the privacy settings of iPhone Analytics were switched off.

The states concerned argued that Google misled people into believing that they had turned off data collection when the company continued to assign that information, while Apple, on the other hand, is under increased scrutiny for its privacy practices as the company expands into digital advertising.

The lawsuit accuses Apple of violating the California Invasion of Privacy Act. “Privacy is one of the main issues that Apple uses to set its products apart from competitors,” said plaintiff Elliot Libman in the lawsuit, which can be read on Bloomberg Law. “But Apple’s privacy guarantees are completely illusory.” The company has plastered billboards nationwide with the slogan “Privacy. That’s iPhone.”

Google earns most of its money from digital ad sales. To connect advertisers with customers, it needs data on search interest, purchasing behavior, and location. Google has now promised to improve its location tracking disclosures starting 2023.

The sources for this piece include an article in Reuters.

Featured Tech Jobs

spot_img

SUBSCRIBE NOW

Related articles

Amazon employees stage walkout over remote work flexibility and carbon emissions

Hundreds of Amazon employees walked out of work to demand a more flexible remote work policy and a...

Microsoft to discontinue standalone Cortana App on Windows

Microsoft has announced that support for Cortana on Windows will be phased out beginning later this year. Cortana will...

Former NBCUniversal executive Joe Benarroch joins Twitter

Twitter has announced the addition of Joe Benarroch, a former NBCUniversal executive, to its staff. Benarroch expressed his excitement,...

Amazon considers entry into mobile market

Telecom shares fluctuated due to a Bloomberg report suggesting Amazon might enter the mobile market as a reseller. According...

Become a member

New, Relevant Tech Stories. Our article selection is done by industry professionals. Our writers summarize them to give you the key takeaways