Generative AI to impact YouTube videos soon

Share post:

A new type of AI known as “generative AI” will soon have an impact on YouTube. Video creators will be able to create more dynamic and interactive videos thanks to this technology. Generative AI is a type of machine learning that employs algorithms to generate new content from existing data.

YouTube’s new chief executive, Neal Mohan, who recently succeeded Susan Wojcicki, mentioned it in his first letter to the public. The letter revealed several upcoming projects for the Google-owned video-streaming service, the most notable of which is the platform’s implementation of generative AI.

Other top priorities include improving the platform’s recommendation algorithm, improving creator tools and monetization options, and expanding YouTube access to users in emerging markets. The letter also emphasizes the company’s commitment to sustainability and lowering its carbon footprint.

Mohan’s letter provided specific examples of how AI will be implemented on YouTube in the future. Users can, for example, experiment with “virtually swapping outfits” and “creating a fantastical film setting using AI’s generative capabilities.”

According to Mohan, the main goal of implementing AI on the platform is to assist creators in expanding their storytelling and raising production values. Despite only providing a hazy timeline, he encouraged the public to keep an eye out in the coming months for the release of these tools.

This technology will also allow video creators to personalize content for individual viewers by adjusting background music, colors, and even dialogue based on viewer preferences. Furthermore, generative AI could be used to create entirely new content from scratch based on creator input.

The sources for this piece include an article in ZDNET.

Featured Tech Jobs



Related articles

AI pioneer expresses regret for not prioritizing safety during AI advancement

Professor Yoshua Bengio, a well-known expert in the field of artificial intelligence, has expressed remorse to the BBC...

OpenAI introduces “Shared Links” feature for ChatGPT conversations

OpenAI has introduced "shared links" for its ChatGPT language model. This feature produces a unique URL, allowing users...

VezaDigital names OpenAI as fastest growing website

According to VezaDigital research, OpenAI's website,, is the fastest growing among the top 50 most visited sites...

Vestager aims to establish code of conduct for artificial intelligence

Margrethe Vestager, European Union's tech chief, has announced intentions to publish a draft code of conduct for artificial...

Become a member

New, Relevant Tech Stories. Our article selection is done by industry professionals. Our writers summarize them to give you the key takeaways