The Federal Trade Commission (FTC) is suing Amazon for allegedly enrolling customers in its Prime program without their consent and making it difficult for them to cancel their subscriptions.
According to the FTC lawsuit, Amazon employed “dark patterns”—deceptive user interface designs—to lure people into signing up for Prime. Amazon’s checkout procedure also presented users with many alternatives to subscribe to Prime, making it difficult to identify the option to just complete a transaction. The complaint also claims that Amazon made users go through many needless processes before canceling their Prime subscriptions.
Lina Khan, Chair of the Federal Trade Commission, underlined her worries, claiming that Amazon’s deceptive practices not only irritated users but also resulted in considerable financial losses. Although the lawsuit is largely redacted, it outlines missed chances for Amazon to prevent these coerced enrollments while refusing to adopt critical improvements.
Amazon spokesperson Heather Layman responded to the case by denying the FTC’s assertions, claiming that consumers really appreciate the advantages of Prime and that Amazon guarantees the registration and cancellation processes are simple. Layman also chastised the FTC for failing to consult with Amazon before to initiating the action, but she voiced confidence in Amazon’s ability to mount a solid defense in court.
The sources for this piece include an article in TheVerge.
