Singaporean celebrity Jamie Yeo embraces AI-generated advertising

Share post:

Singaporean actress, model, and former radio DJ Jamie Yeo is one of a growing number of celebrities embracing AI-generated advertising.

The new technology allows companies to create digital alter-egos of celebrities that can say practically anything. This opens up a world of possibilities for advertisers, who can now micro-target consumers with personalized video messages.

Yeo recently struck a deal with the financial technology firm Hugosave, which will allow the company to use her digitally altered persona to promote their content. Yeo says she spends time in front of a green screen to capture her facial expressions and movements, followed by recording her voice in a studio. An AI program then seamlessly synchronizes the images with the audio, creating a remarkably lifelike digital alter-ego capable of saying practically anything.

The potential applications of AI-generated advertising are promising, but there are also concerns about the potential for deepfakes to be used for malicious purposes, such as spreading misinformation or creating synthetically manipulated pornography. Yeo herself has acknowledged these concerns, but she believes that the benefits of AI-generated advertising outweigh the risks.

“I think it’s important for celebrities to embrace new technologies,” she said in an interview. “AI-generated advertising is a powerful tool that can be used to reach a wider audience and connect with consumers on a more personal level. Of course, there are risks involved, but I believe that the benefits outweigh the risks.”

The sources for this piece include an article in BBC.


Related articles

Microsoft’s AI success may spell defeat for it’s climate goals

Microsoft's ambitious strides in AI technology are now posing a significant challenge to its own climate goals, as...

OpenAI’s Chief Scientist Ilya Sutskever Departs Company

Ilya Sutskever, co-founder and chief scientist of OpenAI, has officially announced his departure from the company. This move...

OpenAI snubs Microsoft, launching GPT-4o only on macOS

OpenAI, despite Microsoft's substantial $10 billion investment, has chosen to release its new ChatGPT app exclusively on macOS,...

Apple to integrate ChatGPT into iPhones

Apple Inc. is on the brink of solidifying a deal with OpenAI to integrate the ChatGPT technology into...

Become a member

New, Relevant Tech Stories. Our article selection is done by industry professionals. Our writers summarize them to give you the key takeaways