Amazon Bedrock attracts thousands of customers

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Amazon’s cloud division has drawn thousands of customers to try out its artificial intelligence (AI) service, Amazon Bedrock. The service lets businesses create applications with a range of AI models, including text generation, image generation, and other generative technology.

Organizations including Sony, Ryanair, and Sun Life have all tried out Amazon Bedrock. The company says that it wants to offer a broader range of AI models than its competitors, and that its role as the largest cloud provider by revenue gives it an advantage.

Amazon Bedrock is still in preview, but it is expected to be generally available soon. The company says that it is working to address issues around cost allocation and enterprise controls before making the service available to everyone.

In addition to Amazon Bedrock, the company also announced new AI tools such as a program for building more conversational customer-service agents, technology access from the startup Cohere, and a healthcare system for generating clinical notes after a patient visit.

VP Swami Sivasubramanian aims to turn every company into an AI company. Amazon Bedrock will soon be available to all customers, though no specific date was given. The company’s initial focus is on addressing cost allocation and enterprise controls. When asked about providing chip access to businesses with significant AI ambitions, Sivasubramanian stated that they are working with these businesses to understand their ramp-up schedule. Additionally, Amazon has expanded access to technology using Nvidia chips, which is touted as more efficient for training AI.

The sources for this piece include an article in Reuters.

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