Social media reward system has influence on users

Share post:

Social media platforms are structured to reward users for posting eye-catching material, whether correct or damaging.

This has the potential to disseminate disinformation and other dangerous things. However, according to Ian Anderson, Gizem Ceyland, and Wendy Wood’s study, it is feasible to adjust the social media reward system to encourage users to provide correct information.

The researchers ran a trial in which they paid certain users for spreading factual news rather than falsehoods. They discovered that people who received rewards shared considerably more accurate material than those who did not. Surprisingly, even when the prizes were eliminated, these people continued to provide correct material. This demonstrates that users may be given incentives to share accurate information as a habit.

The researchers also discovered that people who got rewards for spreading misinformation shared the same quantity of attention-grabbing content as those who did not. This implies that social media networks incentivize users to publish attention-grabbing items, whether correct or harmful.

Another issue to be concerned about is the spread of disinformation through regular sharing. For example, internal Facebook research shows that allowing content to be reshared with a single click dramatically increases disinformation. A fraction of views on both textual and picture disinformation are derived from content that has been reshared several times. Notable misinformation sites take use of the platform’s popularity optimization to spread controversy and unverified material beyond their immediate audience.

The sources for this piece include an article in Niemanlab.

Featured Tech Jobs

SUBSCRIBE NOW

Related articles

Voyageur support team restores half-century old system functions billions of miles away

Nearly half a century after its launch, NASA’s Voyager 1 spacecraft continues to defy the vastness of interstellar...

Google leader gives a tough message to employees

Google's search chief, Prabhakar Raghavan, delivered a powerful message to employees at a recent all-hands meeting: the tech...

Silicon Valley tech founder sentenced to prison for fraud

In a significant shake-up in Silicon Valley, Manish Lachwani, co-founder and former CEO of the mobile app-testing company...

AI surpasses human benchmarks in most areas: Stanford report

Stanford University’s Institute for Human-Centered Artificial Intelligence (HAI) has published the seventh annual issue of its AI Index...

Become a member

New, Relevant Tech Stories. Our article selection is done by industry professionals. Our writers summarize them to give you the key takeaways