Google launches SynthID, a watermark tool for AI-generated images

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Google has introduced SynthID, a new tool that watermarks AI-generated images with an imperceptible digital tag. This tag can be used to identify AI-generated images, even after they have been edited or manipulated.

SynthID is designed to address the growing problem of deepfakes, which are manipulated or synthetic images or videos that are used to deceive or mislead people. Deepfakes can be used to create fake news, spread misinformation, or damage someone’s reputation.

“While generative AI can unlock huge creative potential, it also presents new risks, like enabling creators to spread false information — both intentionally or unintentionally,” DeepMind writes in a blog post. “Being able to identify AI-generated content is critical to empowering people with knowledge of when they’re interacting with generated media, and for helping prevent the spread of misinformation.”

“Today, in partnership with Google Cloud, we’re launching a beta version of SynthID, a tool for watermarking and identifying Al- generated images. This method embeds a digital watermark directly into an image’s pixels, rendering it invisible to the human eye yet traceable for identification,” the DeepMind team stated.

SynthID is still in beta, but Google says it is already being used by some businesses and organizations to help them identify and verify AI-generated images.

The sources for this piece include an article in Mashable.

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