TikTok is taking a step towards greater transparency with a new feature that allows creators to label content that was made using artificial intelligence (AI) tools. The feature was first spotted by users last month and has now been announced by TikTok in a blog post.
TikTok’s user guidelines already require creators to disclose when content is made using AI tools, but the new feature will make it easier for viewers to identify this type of content. When a creator uploads a video or photo that was created or edited with AI, they will be prompted to turn on the labeling feature. The AI label will then appear below the username in the corner of the video.
The prompt also includes a reminder that content could be removed if it’s not disclosed that AI tools were involved. This is to help prevent the spread of misleading content and to protect users from being deceived.
In addition to the new labeling feature, TikTok is also testing a way to automatically label content as AI-generated. This feature is still in development, but it is expected to be rolled out to all users in the coming weeks.
The sources for this post include an article in TheVerge.