Meta, the parent company of Facebook and Instagram, is considering offering subscription tiers to users in Europe who do not want to see personalized ads. The company is facing increasing pressure from European regulators to give users more control over their data and how it is used.
According to a report in The Wall Street Journal, Meta is considering charging $10.50 per month for a desktop Facebook or Instagram account, and $14 per month for a mobile account. The higher fee for mobile accounts is due to the commissions charged by Apple and Google’s app stores.
The new subscription tiers would allow users to use Meta’s products without seeing any ads. This would be a major change to Meta’s business model, as it relies heavily on advertising revenue.
Meta has not yet confirmed the subscription tiers, but it is reportedly considering rolling them out in the next few months. The company is also reportedly working on new ad targeting methods that comply with EU regulations.
The sources for this piece include an article in BusinessInsider.
