Intel to retire Core i-series branding

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Intel’s Core i-series branding, which has been in use for over a decade, will be retired with the launch of the company’s 14th-generation Meteor Lake processors in 2023. Intel will adopt a new naming scheme that includes the Core and Core Ultra brands.

The Core brand will be used for mainstream processors, while the Core Ultra brand will be used for high-performance processors. The company has not yet announced the specific names of its 14th-generation processors, but it has confirmed that there will be Core and Core Ultra models available for both laptops and desktops.

The new branding scheme is designed to be more consumer-friendly and to better reflect Intel’s product segmentation. For example, the Core Ultra 7 processor 14700K would be a high-performance processor that is equivalent to the Core i7-14700K.

It is not yet clear how Intel’s suffixes, such as K and F, will be used under the new branding scheme. However, the company has said that it will continue to segment its processors into groups based on their performance and features.

In addition to the new branding scheme, Intel is also dropping mention of the generation in the names of its processors. For example, the Core Ultra 9 14900K would be the equivalent of the 14th-generation Core i9-14900K. This change is designed to simplify the product names and to make them easier for consumers to remember.

The first Core Ultra processors are expected to ship at the end of this year, but the lion’s share of chips won’t arrive until next year. Rumors say the first Core Ultra chips could be very expensive, but we’ll just have to wait and see.

The sources for this piece include an article in DigitalTrends.


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