New iMac launching by October 30th, Gurman says

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Apple is reportedly planning a Mac-centered product launch around the end of this month, according to Bloomberg’s Mark Gurman. In his latest Power On newsletter, Gurman says that the new 24-inch iMac is on its way, and could be released as early as October 30th.

This would mark the end of a 900-day drought since the M1 iMac launched in the first half of 2021. Gurman did not specify the chip that the new iMac will have, but he has previously predicted that it will feature the M3 chip.

Gurman also notes that if you try to order the iMac, 13-inch MacBook Pro, and either of the other higher-end Pro models, several of their configurations aren’t shipping until November. He calls this, and the fact that Apple is posting its earnings in November, a “clear sign” that something is afoot in Cupertino.

The 14- and 16-inch Pro laptops were refreshed in January, so they may still be on a 2024 release timeline, but it’s been over a year since the 13-inch MacBook Pro was updated, and the iMac is creeping toward its third year on the same chip.

In the subscriber version of Power On, Gurman responded to a reader’s question asking if he thinks the next MacBooks will see changes beyond internal upgrades. He says he doesn’t expect significant differences apart from processors and perhaps “minor improvements to displays,” but predicts the next real change will be a new iMac Pro in 2025, then OLED MacBook Pros in 2026, probably with updated designs and features.

The sources for this piece include an article in TheVerge.


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