Tech giants race to bring generative AI to smartphones

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Tech giants are racing to bring generative AI to smartphones, as the technology has the potential to revolutionize the way we use our devices. Generative AI is a type of artificial intelligence that can create new content, such as text, code, images, and music. It is already being used in a variety of applications, such as writing assistants, photo editing apps, and video games.

One of the main benefits of running generative AI on smartphones is that it can make it cheaper, faster, and more private. When generative AI models are run in the cloud, they can be very expensive to operate. They also require a strong internet connection, which can be a problem in areas with poor coverage. Running generative AI on devices eliminates these problems.

Another benefit of on-device generative AI is that it can be more private. When generative AI models are run in the cloud, they often need to send personal data to the cloud provider in order to generate content. This can raise privacy concerns. Running generative AI on devices keeps all data local, which is more private.

Several tech giants are already working on bringing generative AI to smartphones. Qualcomm, a leading chipmaker, has demonstrated a reference smartphone running Stable Diffusion, a generative AI model that can create realistic images from text descriptions. Qualcomm has also shown versions of Meta’s Llama 2 model running on both smartphones and a prototype Snapdragon-powered laptop.

Apple is also said to be working on its own generative AI models. According to a report from Bloomberg’s Mark Gurman, Apple is aiming to incorporate generative AI into upcoming versions of iOS and Siri. This could allow users to generate text, translate languages, and create other types of content directly on their iPhones and iPads.

Google is also making use of on-device generative AI in its Pixel devices. For example, the Pixel 6 and Pixel 7 use generative AI to improve photo quality and add new features such as Magic Eraser and Magic Eraser Video. Google has also said that it is working with Qualcomm to allow a number of its AI models to run on Android devices.

The sources for this piece include an article in Axios.

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