Microsoft Azure outpaces AWS in cloud market share growth

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Microsoft Azure’s revenue grew by 29% in the third quarter of 2023, outpacing Amazon Web Services’ (AWS) 12% growth. This marks the second consecutive quarter that Azure has outperformed AWS in revenue growth.

Azure’s strong performance is being driven by a number of factors, including its hybrid cloud capabilities, its partnership with Oracle, and its investment in generative AI. Azure is the only major cloud provider that offers seamless integration with Oracle databases, making it an attractive option for enterprises that are looking to migrate their on-premises workloads to the cloud.

Microsoft is also investing heavily in generative AI, and Azure is now the leading platform for developing and deploying large language models (LLMs). Azure OpenAI serves over 18,000 customers, and Microsoft has recently partnered with Meta to offer Meta’s Llama 2 LLM to its cloud customers.

AWS is investing in generative AI, but it is still playing catch-up to Microsoft. AWS recently announced a $4 billion investment in Anthropic, a company that is developing safe and beneficial LLMs. AWS also hosts Meta’s Llama 2 LLM in Bedrock, along with models from other AI companies. The cloud competition is heating up, and generative AI is becoming a key battleground.  Azure’s strong performance in the third quarter shows that Microsoft is well-positioned to compete in this emerging market.

Microsoft Azure’s strong performance in the third quarter is a significant development for the cloud market. Azure is now the second-largest cloud provider by market share, and it is closing the gap on AWS.

One of the key factors driving Azure’s growth is its hybrid cloud capabilities. Azure offers a wide range of hybrid cloud services that make it easy for enterprises to connect their on-premises workloads to the cloud. This is particularly important for enterprises that are still in the early stages of their cloud migration journey.

The sources for this piece include an article in AnalyticsIndiaMag.

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