Meta to stop targeted ads in EEA, launch ad-free tiers

Share post:

Meta, the parent company of Facebook and Instagram, will stop using targeted ads across its platforms in the European Economic Area (EEA) following a binding decision by the European Data Protection Board (EDPB). The ban will take effect within two weeks and will apply to all EU countries, as well as Iceland, Liechtenstein, and Norway.

The EDPB’s decision comes after the Court of Justice of the European Union (CJEU) ruled in May that Meta’s approach to behavioral advertising did not comply with EU regulations. Behavioral advertising is a form of targeted advertising that uses personal data to show users ads that are more likely to be relevant to their interests.

Meta has been fined €1.2 billion by the Irish Data Protection Commission (DPC) for violating the EU’s General Data Protection Regulation (GDPR). The GDPR is a landmark piece of legislation that gives EU residents control over their personal data.

In response to the EDPB’s decision, Meta has announced that it will launch ad-free subscription tiers for Facebook and Instagram in the EEA. The subscription tiers will cost €9.99 per month for web users and €12.99 per month for mobile app users.

The sources for this piece include an article in TechRadar.

Featured Tech Jobs


Related articles

Research Raises Concerns Over AI Impact on Code Quality

Recent findings from GitClear, a developer analytics firm, indicate that the increasing reliance on AI assistance in software...

Microsoft to train 100,000 Indian developers in AI

Microsoft has launched an ambitious program called "AI Odyssey" to train 100,000 Indian developers in artificial intelligence by...

NIST issues cybersecurity guide for AI developers

Paper identifies the types of cyberattacks that can manipulate the behavior of artificial intelligen

Canada, U.S. sign international guidelines for safe AI development

Eighteen countries, including Canada, the U.S. and the U.K., today agreed on recommended guidelines to developers in their nations for the secure design, development, deployment, and operation of artificial intelligent systems. It’s the latest in a series of voluntary guardrails that nations are urging their public and private sectors to follow for overseeing AI in

Become a member

New, Relevant Tech Stories. Our article selection is done by industry professionals. Our writers summarize them to give you the key takeaways