Bell Canada has faced backlash after reports of pre-holiday layoffs surfaced on social media, with employees sharing concerns about the timing and scale of the job cuts. The company, however, characterized the layoffs as a continuation of restructuring plans announced earlier this year.
Bell employees took to platforms like Reddit to report significant reductions in corporate, marketing, and customer operations roles, with some saying even HR departments were affected. This follows a challenging year for Bell, which announced in February plans to cut 4,800 positions and sell 45 radio stations. The February layoffs drew sharp criticism from Prime Minister Justin Trudeau, who called the decision “garbage.”
The company issued a statement confirming that these layoffs align with earlier restructuring plans and reflect efforts to “better align resources with long-term growth strategies and revenue expectations.” Despite these measures, Bell’s financial moves, such as the $7 billion acquisition of U.S. fibre provider Ziply Fiber, have left analysts puzzled, contributing to a dip in the company’s stock.
The layoffs come at a time when Bell continues to restructure its business, including shuttering The Source headquarters and rebranding stores in partnership with Best Buy. Recent reports of job cuts at Bell subsidiary Expertech, responsible for installing network equipment, further highlight the turbulence within the company.
Sources include: MobileSyrup, Bell Canada statements, Reddit posts.
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