Google Chrome Privacy “Fenced Frame” Restricts User Tracking

Share post:

In order to prevent user tracking, browser developers are restricting third-party cookies. In light of this, advertising companies, the primary beneficiaries of third-party cookies, have proposed different programming APIs that advertisers can use for interest-based advertising.

These new interest-based advertising technologies include Google’s FLoC, Microsoft’s PARAKEET, and Facebook’s Conversion Lift. After the removal of third-party cookies, these technologies are expected to be unable to track users by linking data between iframe and its embedder.

To prevent the technologies from tracking users, Google will add a new form of embedded iframe, called a “fenced frame.” The “Fenced Frame” isolates the embedded content and also ensures that the technologies cannot view the user data of the embedding page. Simply put, the “Fenced Frame” feature ensures that two pages do not share user data, thereby preventing user tracking or other privacy threats.

For more information, read the original story in Bleeping Computer


Related articles

FBI rapidly hacks into Trump shooter’s phone, raises privacy concerns

Just two days after the attempted assassination at a Trump rally, the FBI announced it had gained access...

Disney investigating a potential major leak of internal communications

Disney is investigating a significant data breach by the hacking group Nullbulge, which claims to have accessed and...

Kaspersky to shut down its US business due to sanctions

Russian cybersecurity firm Kaspersky Lab announced it will cease its U.S. operations starting July 20, following sanctions from...

Google’s Gemini AI caught scanning private Google Drive documents without permission

Google's Gemini AI has come under fire for scanning private PDF documents in Google Drive without user consent....

Become a member

New, Relevant Tech Stories. Our article selection is done by industry professionals. Our writers summarize them to give you the key takeaways