YouTube Announces $100M Fund for ‘Shorts’ Content Creators

Share post:

On Tuesday, YouTube announced a $100 million fund to pay content creators that make hit videos using its latest short-form video feature, Shorts.

The announcement on May 11 stated that the fund will launch soon and pay creators this year and 2022.

This investment comes at a time when platforms continue to attract young creatives who have a significant following and earning potential through short comedy sketches and dance routines.

Popular app TikTok kicked off the trend of short video clips and was later copied by Facebook-owned Instagram Reels, Snapchat’s Spotlight, and YouTube Shorts.

YouTube will start testing ads on Shorts as the market for short video features grows and content creators begin making videos for the platform.

TikTok launched a Creator Fund in July and later increased its funding in the U.S. to $1 billion over three years, while Snapchat pays users who post top content on Spotlight $1 million a day.

For more information, read the original story in Reuters.

SUBSCRIBE NOW

Related articles

TikTok Fined 600 Million US By European Union

TikTok has been fined €530 million (USD $600 million) by the European Union for unlawfully transferring European user...

Elon Musk’s X Loses 11 Million EU Users Amid Content Moderation Concerns

Elon Musk’s social media platform X (formerly Twitter) has experienced a significant decline in its European user base,...

Meta Starts Federal Antitrust Trial That Could Lead To A Breakup of the Company

The Federal Trade Commission's (FTC) antitrust trial against Meta Platforms Inc. commenced on April 14, 2025, in Washington,...

Trump Grants 75-Day Extension for TikTok Amid Trade Tensions

President Donald Trump has signed an executive order extending the deadline for TikTok's parent company, ByteDance, to divest...

Become a member

New, Relevant Tech Stories. Our article selection is done by industry professionals. Our writers summarize them to give you the key takeaways