Apple’s New App Store Feature Will Make Searching Faster

Share post:

Apple has launched a new search feature in the App Store in the US, Canada, Australia, and the UK that could make it easier to find apps.

After entering a search term, the App Store tries to predict what a user is looking for and suggests words that narrow the search results and speed up the search for certain types of apps.

What keeps popping up in searches, however, are ads that Apple added to the App Store back in 2016.

This is likely to fuel the App Store’s critics even further, as users will now have to compete with ads in their search, which is likely to have a detrimental effect on independent app developers, who will now have to compete with established brands for attention in the App Store ecosystem.

Critics also pointed out that competing apps should not buy advertising before each other’s products, while Apple benefits from the result.

For more information, read the original story in The Verge.

Featured Tech Jobs

SUBSCRIBE NOW

Related articles

Early adopters returning Apple Vision Pro headsets

Apple's Vision Pro headset has encountered a rocky start with early adopters, leading to a notable number of...

Apple Vision Pro turning up in unusual and unsafe usage

The Apple Vision Pro, Apple's latest foray into the realm of mixed reality, has taken the market by...

Google release fix for Pixel bug but requires developer level skills and tools to execute

Google has released a fix for a major storage bug affecting Pixel phones, which was reportedly caused by...

UK legislation could ban Apple iOS security updates

In a move that could have far-reaching implications for global data security and privacy, proposed amendments to the...

Become a member

New, Relevant Tech Stories. Our article selection is done by industry professionals. Our writers summarize them to give you the key takeaways