• About
  • Privacy Policy
  • Contact
Tech Newsday
  • Security
  • Future of Work
  • Mobility
  • Emerging Tech
  • Today’s News
No Result
View All Result
Tech Newsday
  • Security
  • Future of Work
  • Mobility
  • Emerging Tech
  • Today’s News
No Result
View All Result
Tech Newsday
No Result
View All Result
Home Companies

Google To Make Ad Changes After Antitrust Deal

TND News Desk by TND News Desk
August 3, 2021
in Companies
0 0
0

Google has been fined $268 million and agreed to overhaul its advertising platform to settle an antitrust investigation in France.

This comes after the French Competition Authority (FCA) found Google guilty of using its publisher ad management platform to strengthen its advertising market, where several publishers sell their inventory in real-time.

The FCA found that Google gave the upper hand to its own services by releasing the flow of data between the manager, formerly known as DoubleClick for Publishers (DFP), and the exchange, formerly known as DoubleClick Ad Exchange (AdX).

First, Google made sure the DFP worked better with AdX. The former also shared key data with the exchange, such as the price of the winning bids. AdX then used the data to optimize future bids in competition with other ad exchanges.

AdX retaliated by working better with DFP.

The ease with which both sides of the Google platform worked together limited the appeal of competing ad servers and managers, allowing the company to increase its market share. Google combined DFP and AdX 2018 into a platform called Ad Manager.

As part of the deal, Google committed to the following:

  1. Google will allow third-party platforms wider access to data.
  2. Google will improve the way Google Ad Manager works with other competing platforms.
  3. Google will no longer share competitor pricing data with AdX.
  4. Google will form an independent trustee to oversee the changes until early 2022.
  5. Google will publish some of these changes worldwide.

Big tech companies have come under increasing criticism recently, as their revenues grow with increasing market power. In the U.S., the Justice Department filed a similar antitrust lawsuit against Google, claiming to have pushed rivals out of the search game.

For more information, read the original story in Arstechnica.

Tags: Google
Please login to join discussion

Subscribe

About Tech News Day

In just 10 minutes you will have all your leadership tech news needs covered. Our Editors browse the top tech news sites for you, get rid of the fluff and post summaries of the best. Our content is created by trained professionals and enhanced for IT leaders using leading edge artificial intelligence.

About

Tech Newsday

Tech News Day picks the new, most relevant tech stories.

Our selection is done by industry professionals – executives like you who pick the top stories for that day. Our writers summarize these to give you a quick summary and the key takeaways.

SUBSCRIBE

Categories

  • Artificial Intelligence
  • Auto Tech
  • Blockchain
  • Careers & Education
  • Channel Strategy
  • Cloud
  • Communications & Telecom
  • Companies
  • Data & Ananytics
  • Development
  • Digital Transformation
  • Distribution
  • Diversity & Inclusion
  • eCommerce
  • Emerging Tech
  • End User Hardware
  • Engineering
  • Financial
  • Fintech
  • Future of Work
  • Governance
  • Government & Public Sector
  • Human Resources
  • Infrastructure
  • IoT
  • Leadership
  • Legal
  • Legislation & Regulation
  • Managed Services & Outsourcing
  • Marketing
  • Martech
  • Medical
  • Mobility
  • Not for Profit
  • Open Source
  • Operations
  • People
  • Podcasts
  • Privacy
  • Security
  • Service
  • Smart Home
  • SMB
  • Social Networks
  • Software
  • Supply Chain
  • Sustainability
  • Today's News
  • Top Stories This Week
  • Women in Tech
  • Home
  • Today’s News
  • About
  • Privacy
  • Contact

2022 Tech News Day

No Result
View All Result
  • Security
  • Future of Work
  • Mobility
  • Emerging Tech
  • Today’s News

2022 Tech News Day

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
-
00:00
00:00

Queue

Update Required Flash plugin
-
00:00
00:00