Blaston, the first on-board game developer to test Facebook’s plan to integrate advertising into Oculus VR games, made a U-turn after a backlash from players.
It comes just days after Facebook announced plans to place adverts in users’ headsets.
Following a number of complaints from players, the company released a statement to media from CEO Tommy Palm saying it had seen the feedback and had reversed its original decision.
The backlash to the original announcement was swift.
Blaston was quickly “review bombed” in online stores – both in Oculus’ own store and at PC game maker Steam.
Furious gamers accused the company of selling out Facebook, with some demanding refunds.
Facebook’s long-term plans remain controversial among VR gamers.
Fans generally see Facebook’s Oculus Quest 2, the most popular VR headset, as good for the entire industry.
Still, others believe that Facebook sells its headset much cheaper than its competitors to dominate the market, so it can be used to collect data, like Facebook itself.
Many observers speculate that Facebook is selling the Quest 2 at a loss to achieve its market dominance, which now holds 30% of the PC VR market.
For more information, read the original story in the BBC.