Apple To Expand Its Retail Operations Post-pandemic

Share post:

As Apple seeks to combine various strategies developed before and during the COVID-19 pandemic to increase its popularity, the tech giant will expand its retail business to meet the post-pandemic future, according to Deirdre O’Brien, senior vice president of retail and people at Apple.

Since part of Apple’s retail success during the pandemic stems from streamlining its online shopping and personal collection, the company will maintain the strategies that helped it through the pandemic and reflect new trends in shopping behaviors.

These include ordering things online and doubling the pre-pandemic strategy of in-store events and experiences that go beyond shopping.

As part of a wider retail strategy, the company will ensure that the express desks, which were essential for quick online ordering, become a regular part of the company’s more than 500 stores worldwide.

For more information, read the original story in Reuters.

Featured Tech Jobs

SUBSCRIBE NOW

Related articles

Apple reduces forecasts for Vision Pro as demand cools in key US market

In an unexpected shift, Apple has drastically reduced its shipment forecasts for the upcoming Vision Pro, indicating a...

FTC says Microsoft’s layoffs at Activision Blizzard may threaten merger approval

The FTC has expressed dissatisfaction with Microsoft's layoffs at Activision Blizzard, challenging the integrity of the Microsoft-Activision deal....

Delaware court voids Musks $56 billion dollar compensation

Tesla's stock experienced a notable downturn following a Delaware court's decision to void CEO Elon Musk's massive $56...

IT World Canada strikes partnership with Canadian Cybersecurity Network

Goal is to make it easier for infosec pros to access each organization

Become a member

New, Relevant Tech Stories. Our article selection is done by industry professionals. Our writers summarize them to give you the key takeaways