Gartner Urges Companies To Forget About Customer 360

Share post:

While Gartner urged companies in 2017 to “Create Powerful Customer Experiences With a 360-Degree View of Your Products” the company is now making a U-turn on its position, urging companies to abandon the “pursuit” of a 360-degree customer view due to the limited number of funds.

The idea was originally put in place to give businesses a complete overview of customers by collecting data from the various touchpoints a customer can use to contact a company to buy, receive and support products.

Gartner explained that marketing organizations should position resources for short-term, high-quality activities, rather than accumulating data in the hope of eventually reaching the mythical “360.”

For more information, read the orginal story in TechRepublic.

Featured Tech Jobs


Related articles

FTC says Microsoft’s layoffs at Activision Blizzard may threaten merger approval

The FTC has expressed dissatisfaction with Microsoft's layoffs at Activision Blizzard, challenging the integrity of the Microsoft-Activision deal....

Delaware court voids Musks $56 billion dollar compensation

Tesla's stock experienced a notable downturn following a Delaware court's decision to void CEO Elon Musk's massive $56...

IT World Canada strikes partnership with Canadian Cybersecurity Network

Goal is to make it easier for infosec pros to access each organization

Microsoft overtakes Apple as world’s most valuable company

In a notable shift in the tech industry, Microsoft has recently overtaken Apple to become the world's most...

Become a member

New, Relevant Tech Stories. Our article selection is done by industry professionals. Our writers summarize them to give you the key takeaways