Car owner satisfaction declines for first time in 28 years

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According to a JD Power survey of over 85,000 new car owners after 90 days, car owner satisfaction has dropped for the first time in 28 years. The survey’s total satisfaction rating has dropped to 845 (on a scale of 1,000), two points lower than a year ago and three points lower than in 2021.

Owners are particularly frustrated with their automobiles’ infotainment systems. Only 56% stated they prefer to play audio using built-in systems, a considerable decrease from 70% in 2020. Furthermore, less than half of owners claimed they utilize the native controls in their automobiles for navigation, voice recognition, or phone calls. This indicates that the majority of individuals choose to utilize Android Auto and Apple CarPlay.

“The decline in consecutive years might look small, but it’s an indicator that larger issues may lie under the surface,” said Frank Hanley, senior director of auto benchmarking at JD Power. “This downward trajectory of satisfaction should be a warning sign to manufacturers that they need to better understand what owners really want in their new vehicles.”

Despite being a high-performing brand, Tesla’s performance is falling, according to the report. It goes on to say that luxury companies such as Jaguar, Land Rover, Porsche, and BMW are all struggling with client satisfaction. Unexpected challengers like Dodge, Ram, and GMC rank first in the mass-market category, while the Porsche 911 is the customers’ favorite and highest-ranking individual model.

The sources for this piece include an article in TechSpot.


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