Microsoft is rebooting its Bing search engine with an AI overhaul in the hopes of attracting more users and businesses. To accomplish this, it added a powerful version of the ChatGPT AI engine to both Bing and the Edge web browser.
The company anticipates that the AI upgrade will improve the accuracy and speed of search results, making Bing a more appealing option for both consumers and businesses seeking relevant information.
Microsoft is attempting to gain a foothold in the search market after investing billions in Open AI, Chat GPT’s parent company. Meanwhile, Google continues to dominate the market with 92%, compared to Bing’s 7% share in the US search market.
The AI overhaul will see Microsoft employ its AI technology to better understand and analyze the relationships between words and phrases in queries, allowing for a more accurate representation of search results. The company is also incorporating its machine learning technology to better understand the context of a search and provide more accurate results. Bing will also feature a new interface that provides a more streamlined experience for users.
This latest move by Microsoft is seen as a push to make Bing a more viable alternative to Google. With its new AI upgrades, Bing is poised to provide a more personalized and accurate search experience for its users. The search engine’s new AI capabilities will also give businesses more insight into consumer behavior and preferences, which they can use to better target their advertising campaigns, which they can use to better target their advertising campaigns.
The sources for this piece include an article in Axios.